It's a BIG World Wide Web out there... And getting found by your potential customers can be a daunting task. What's more, search engine protocols and technology as constantly changing so what worked before may no longer be viable.
So, what's a business to do?
WE have been on the search for cost-effective solutions for our customers as this is a common request. The key term is cost effective!
What we don't like about the internet is that you can spend a lot of money on SEO (Search Engine Optimization) or on-line ads and show very little in return.
What we like is that it is all trackable, so you can measure the results AND gauge the return. Knowing how to do "marketing math" is the ONLY way to estimate if a strategy MIGHT work for you and then measure the results to see if it DID!
We have found two programs that are "no brainers" for most businesses.